Author: scot

Lots of entertainment companies are going with WordPress. It’s running a lot of the web. People also jump on Squarespace or Wix or Weebly or whatever and that’s great. I highly recommend 8b.com also if you want to do things fast and cheap. Sometimes a person just needs to get a site up and have it not look terrible and give people contact info or a signup form or something.

Now, all these folks are getting hired to create sites on these DIY platforms for clients. It’s pretty nuts because the solutions usually aren’t good and it leaves clients with a clunky, bloated, and non-bespoke site.

Most of the promises of WordPress and the like are true, but do we need these promises. The most beloved promise, but also the most useless promise is “You can update it any time.”

In most cases, a good site can stay stagnant for three to five years and keep performing well

Keeping the value

The purpose of a site is to give great value, reinforce the brand, and send no red flags. When we update our website, it is no light job. To be responsible with it, we are reevaluating these aspects every single time. We are thinking about how the entire website works together to do this heavy lifting. It’s a lot to empathise with the user, to remember our identity and to align with the market. If we have a plugin with our instagram feed, are we ready to standup for our latest post every time and make sure that it’s showing our best side? That puts more unnecessary friction in our social flow.

Keeping out cobwebs

Oh, we want to add a news section or a blog or a performance calendar to our site so that it looks fresh. Usually this is like adding a produce section to a furniture store. Oh, it’s great to be able to get a banana while looking at beds, sure but the staff isn’t ready to keep it good.

Not even celebrities have constantly good news. So, either we have that appearance on Comedy Central from two years ago and it looks like a “gap in the resume” or we have some news that makes us look amateurish or low achieving.

Same with a blog. There are a lot of sites out there with the latest blog post that says “this is my first of many blog posts” or it describes what will be on the blog in the future. Silly.

When blogging, do we want to write something interesting and at the same time on brand? If not, our visitors will probably not search carefully for the most flattering blog post. They will read the top ones. Those top ones either need ot make us look rad or the website is not doing its job.

I’m right

I’m blogging right now on wordpress. I blog every day, though. My website doesn’t promote my blog. It might be hard to find this blog actually. I use it to communicate ideas, backlink my knowledge and practice codifying principles so i can help my clients more. It’s not because I think i should have a blog on my site.

Keep it Static

It might seem counterintuitive, but most of the time, we want a site that just sits there and looks good. A site made with a clear brand and technical prowess. Yes I make websites for people. I do things that I think are useful to making entertainment better.

When I suggest big course corrections for people or organizations, they are often flabbergasted. This gast of flabber doesn’t come from them being dumb or even surprised by the idea of change. They are going thru a little bit of a window of pain where they realize that the way they’ve been doing things might not be working for them.

The question that comes up first is “How long have we been doing this wrong?” This question isn’t verbalized, it’s just turned into a feeling of anger toward the messenger (me) or shame towards themself. So, this question is not really necessary at the start.

The second question is “How?”

• How do we cast for diversity when all our friends are white?
• How do we focus on empathy?
• How do we become leaders of our audience?
• How do we take responsibility for our mission?
• How do we make a new brand?

The answer is “Try.” It’s important to remember that this question of “How?” is our second line of defense to protect us against that first question. It hurts to change and “How?” is trying to save us from the pain. If the answer happens to be “Nevermind, it’s impossible!” we’re saved. No need to change.

The answer “Try” makes it obvious that we can give it a go and we can start answering our own question pretty easily. We could brainstorm in one hour probably some methods to try to make major changes.

The great thing about major changes is that a little bit of effort can yield mega results. When we’ve been training for 5 years, running a little faster than our best speed is hard. Running a lot slower is easy.

Over the past 500 days I’ve been able to connect with a lot of entertainment people. I don’t know anyone who’s making more than they deserve. I don’t know anyone who’s getting more attention than they deserve. That means we’re over-delivering. We can feel good about that!

When we question whether we’re good enough, whether we’re actually helping, or whether we have anything to offer we can shut up and stop questioning. Start committing. Start giving. Start letting people know that we’re here and ready to do our thing. We have a lot to give. Every moment we’re holding back we’re doing a disservice to those that need us:

• A person feeling less than
• Someone who needs a laugh
• Someone who just got bad news
• Someone who forgot how loved they are
• A nervous boy
• A longing girl
• A numb man

They’re all out there and ready. We’re not enough for everyone, but there are probably at least a million people we are good for. We have something that’s missing from their lives right now. Let’s give it.

We’re in a new place where companies are finding that remote workers are still working. This can lead to the idea that very remote workers (overseas) can do the job just as well. In some cases they’re right.

As we small business owners and freelancers in entertainment are pitching for gigs we need to not just offer the same stuff to get more money. We need to offer tremendous value to our potential clients. If I’m a video editor, how to I offer more valuable video editing to people than some dude with a super low cost of living? Here are some ideas.

We have built in value by living in the US.

• We were raised with English as our first language
• we understand the language and culture of the United States
• We were raised with great public education
• We know how to connect with other Americans
• We have dependable internet
• We have health
• We have network connections in the united states to solve tangential problems
• We’re in the same time zone
• If location matters at any point, we’re there
• We’re legally on the hook. It’s hard to sue someone in another country
• Familiar feels safer

Taking a moment to consider what all these things might mean to a client can help us explain our value a little better. There are a million more ways we can exploit our ingrained value. It’s not just about “Buying American” There’s more to it than patriotism – although that works too.

Some tasks are uncomfortable. In fact, all the crucial things we want to do to move ourselves forward are uncomfortable. Accountability and social pressure are the best ways to move through uncomfortable tasks, but asking someone to hold us accountable is kinda annoying. Here’s a bitesize version of accountability.

We can ask someone if we can bookend a task with them.

Text: “I am sitting down to send ten emails to agents. I’ll text you again when I’m done.”

The other person doesn’t even have to respond for this to work.

Text: “I need to call this publisher back. It’s been 3 days. May I check in with you after?”

This bookending expects very little from your accountability partner. It also may give some great emotional support on the other end to reinforce that we took a great healthy step toward our future.

I used to hate going through act submission videos for Boobietrap because I held myself to a high standard of curation and I did not like sending rejection emails. After bookending a bunch of these submission sessions, I absorbed a lot of friend encouragement and started appreciating the process. I started seeing my patience, attention, kindness, and responsiveness as a generous act. I built that activity into a much more positive part of my life.

Type #1 Hire Downs

I heard this story of a guy who ran a tshirt company that was at first very successful, but eventually crashed. He was charismatic and driven and he was the powerhouse behind his company. He started very independently and built the company around this cult of personality. His employees were mostly much younger than him. He would train them and hope to retain them as underlings. If they got to be too influential, he would let them go. This worked well for some things, but ultimately didn’t work. He became embroiled in scandal, was too diverted from the business and could not be the only tent-pole holding everything together.

There are many people like him.

Type #2 Hire Ups

There are also people who have no idea what they’re doing or what they want to do, so they hire someone who does. Then, they hire the next person who is also great. They hire people who are better than them and by doing so, they look genius. The work they do has impact and the work their staff does is self-driven and high-level.

Both types can fail

There are all types of failures and successes that can happen with these styles. Hire Downs can be extremely strong in vision and voice. They can manage from their strengths and, by respecting others, can be very well branded and established.

Hire Ups can fail because they get too wishy washy, or they have trouble locating the team that truly serves their mission.

I’m a Hire Down in transition to becoming an Up

The thing I’m calling for is an evaluation of how we’re operating. Are we trying to be the thing holding up everything we’re doing?

Freelancers consider: are we willing to invest in progress, or are we trying to constantly learn new skills to expand our realm of control?

I don’t believe in laziness. I find procrastination is a signal or a symptom instead of a condition. Writers block or stage fright are treatable. Even some depression can be solved with tricks. Tomorrow, Chris Ruggiero and I are doing an interactive Zoom for you with techniques for getting unstuck. Methods we use and suggest for moving forward on important stuff. Whether it’s a big project or the next action, it can get heavy and I don’t want you to have a single slow day.

Tomorrow Chris Ruggiero and I are doing a Zoom workshop with your questions about selling creative work. Hopefully it will help people feel less creepy and get more gigs that make them giggle.

My main technique is to talk to a potential client in a discovery call, get an idea of how to offer them the most value, and charge less than that value. I’ll go over that more in the workshop.

Tomorrow, I’m partnering up and doing a free Zoom workshop thing about my style and Chris Ruggiero’s style of managing tasks. We have two different ways of dealing with the endless todos of life.

My style is based on GTD (Getting Things Done by David Allen) combined with time blocks. I’ll put more notes here as I think of them, but basically. We make a big list of everything. We stay on top of the list of everything. Then, we split up our day by the things that are important to us and we get those most important tasks done in those time blocks. Each time block is a different context for my GTD tasks, so it’s easy to see what’s next.

It’s hard to see what our audience / clients see as our value. Really Really hard. Ken Honda offers a great question for examining our gifts from a different angle.

Why were you scolded as a child?

The things we did wrong are often the way we continue to stand out. Like every great hero, our flaws are our super powers.

I love this for so many people I know. For me, I was scolded for mischief. I would always try to find the edges of the rules, question their logic, and push boundaries. This continues to be my style in stage shows as well as my business strategies. So fun!

Comedians have told me they don’t want to lose weight or gain weight because they will lose what’s funny about them. Writers have bragged to me about their isolation tendencies. I want you to know…

There are people creating things in good health

There are lots of people who are creating things while taking care of themselves. There are aspects to every experience of humanity that can be powerful and important to express in entertainment. There are lots of the experiences though. We don’t have to go thru the harmful ones, and we don’t have to stick with them just because we feel they might be working.

We’re not better because we’re

• obese
• underweight
• depressed
• manic
• isolated
• mean
• frantic
• drug filled
• tired
• dishonest
• overtraining
• etc.

If we want to have sex, but we think our virginity is causing us to make great video games, we’re wrong.

We don’t have to change who we are or what we’re doing to something more healthy, but we have the freedom to do it. Healthiness can lead to longevity and endurance. That can lead to creating more greatness for the world.

Comedians can lose confidence. Even in a week, we can feel like we don’t got nothing! Then, we get on stage and we get the first laugh and everything’s back. It’s not just feeling that we’re good. It’s feeling that being good doesn’t matter that much. We are useful. We are serving people.

The key is generosity

• The key to getting unstuck from anything.
• The key to doing something tough.
• The key to not feeling creepy selling ourselves.

If we are useful to others and serving them in our actions, we feel great. We are not being self-centered anymore.

When I am about to talk to a potential client, I might feel completely nervous or I might feel like it’s a waste of time to talk to them. Then, when I ask them questions and learn their situation, often I have something great to offer them that actually helps them a lot. The nervousness disappears.

What’s the first laugh? What’s the little chunk of evidence that shows us our usefulness? Let’s get it quick so that we can serve big!