Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value they might not know about.
It’s not about being a lot of things. It’s about being one thing that does a lot. I can buy Arm & Hammer once and it’s gonna fix a bunch of stuff for me, though i’ll probably just use it to make a volcano.
