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When I start working with someone. I take inventory. I want to know what they have. I want us to […]

In examining the lives and work of so many creatives, it’s obvious that human beings of all drives and ambitions

It’s the call to action. We wrap up our proposals with a request for action. We have nothing left to

In the LOOTERS format, we have already talked about the objectives and how we’re going to make it happen. The

Most performers want a website that gets them bookings. The idea of a fan site is great for people /

Ah! It’s scary to say the price of something to a customer. It’s tough to confront the hidden costs and

Many creatives are super concerned with trust. This can work against us. Being confident and answering questions directly and honestly

A friend told me that his MO is dealing with the wolves at the door and he wanted to be

You walk in to a pizza place. The girl behind the counter says… “before we get started, there’s the exit.

Jellybeans is my way of thinking about total cost or benefit of something. It includes… Getting too much spring mix

I have a certain body shape that I’d like to attain by Sept 1. I don’t think it will happen

Lexus doesn’t build a subcompact economy hatchback, then slowly raise its price. We want to get somewhere bigger and feel