We entertainers often look like we’re out of business online. Old show posters and schedules haunt our social media pages, making it seem like we quit months ago.
Social media is the perfect place for flyers and show announcements—easy to update, quick to change. Websites, not so much. They confuse and distract bookers looking for clear info, so we keep our gig details on Instagram or Facebook.
If we stop posting fresh content, those old flyers make our careers look stale and inactive. Visitors won’t assume we’re busy elsewhere; they’ll think we have no gigs at all.
Here’s the simple fix:
- Prune regularly. After each event passes, delete outdated show posts.
- Stay current. Keep only recent highlights or evergreen content on the feed.
- Schedule cleanups. Once a month, remove outdated flyers or event posts.
- Fill gaps smartly. If new shows are rare, post backstage snaps or short updates to show we’re active.
Regular pruning prevents our social media from looking dead, keeps bookings flowing, and clearly communicates we’re alive and thriving.
Easy fix. Let’s do it. Totally legal