Every Line Is Energy

Every line in graphic design takes energy from the viewer. Lines tell us where to look next. So, to make good clean graphic designs, we give the audience clear, direct, fulfilling communication. We don’t wear them out with a bunch of lines. Examples of the kinds of lines I’m talking about…

  • outlines on text
  • borders on sections
  • borders on tables
  • angles and elements in photos
  • boxes
  • drop shadows
  • complex fonts

Fulfilling lines are lines that point somewhere or lines that define things.

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