I have this sentinel technique.
- Pick a past customer that’s high value (beloved)
- Serve them
People think i mean make marketing for similar people. I think it’s easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that real person. Make social media posts that help them. Make newsletters that help them. Make a website that helps them.
It attracts the same kind of people and rejects the people that are not in line with our mission.
So, when creative freelancers ask me how are they supposed to find their sentinel, my answer is you already found them.