This might be half a thought… but “spoonful” shouldn’t be a complete word, so I’m inspired to write the impossible.
Last night I had a dream that this candy company wanted me to figure out how to improve their sales. My strategy was to add some poison to it.
The idea was to create a split packaging where one half was the treat, the other half was the toxin. The poison would be not lethal, but it would maybe make you sick if you ate it.
This is a great idea… for a dream.
We animals have a high sensitivity to danger. We are attracted to learning more about it and will focus on it when present. The attention keeps us safe.
My dream marketing concept was that this candy would give a person a chance to come close to danger, then trash the poison part and eat the candy.
I don’t know what kind of legal risk this would cause and I wouldn’t want someone getting hurt because of the idea. I guess if people want to chose to eat poison, they could find it pretty easily anywhere.
Fugu Pufferfish is Poison
One pufferfish can kill 30 people! Folks eat it by removing the toxic parts. I don’t imagine it’s all that yummy, but it’s adjacent to danger.