Been talking to a bunch of non-profits about their low membership numbers. They blame a lot of things. The #1 thing I blame for people not joining something is that there’s nothing to join. If an org’s description is “A group of people who do things together,” we have just described planet earth. For this reason, I don’t need to pay dues. I already am a part of the most powerful group in the world — the world. My dues are paid.
We gotta get specific about who the group is for and what they do. There has to be a line between the group and the rest of the world. We don’t need everyone, we just need a bunch of the right people. Don’t worry about offense. Worry about a fence.