All 5 star reviews might be a bad sign.
My show has an issue from an advertising perspective. We are too loved. What can we do to get more haters?
Marketing vs Advertising
They get confused a lot. For simplicity sake in this writing… Marketing is the message of how you fit into your market. Advertising is the tools you use to connect with your audience. Marketing is “I’m the best in the world at creating macho table-top games for females.” advertising is “butchcards.com”
Often marketing, advertising, and sales departments can be at odds because the things that motivate trust, attention, and immediate purchasing can all be different approaches.
From a marketing standpoint, Scot Nery’s Boobietrap is in great shape! We have the #1 show on TripAdvisor, 5 stars on google and yelp. We’ve gotten there by being awesome and connecting with our audience thru mostly word-of-mouth.
From an advertising standpoint, we are not doing much at all.
The lack of Enemies
If you have 1 enemy and someone else has 10,000 enemies, who do you think has more money? Who do you think has a bigger audience? Who do you think has more fans? Who do you think has more impact? Who do you think will be more remembered?
Happy Returns
I heard a story of a popular magazine advertiser. I can’t confirm this. He said that he was aiming for 5%-10% of customers to return products they bought. If his return rate went below 5%, he wasn’t making bold enough statements. I like marinating my mind in this.
He’s not looking to lose money, he’s looking for a metric of how many people he’s reaching. How many people he’s getting to react.
If 5% of Boobietrap reviews were 3 stars and the rest were 5 stars, we’d still have a 4.9 rating. That’s very high and would round up to 5 stars. We’d lose basically nothing on
Negativity bias is hard
As a way to avoid danger, our attention inflates the worst things in our lives and deflates the good. We taste the bitter stronger than the sweet, we hear the insults over the compliments and (unchecked) we see the 5% haters as 90%
That’s why we don’t do the logical economy of outreach. I mean “we” like all of us, and I also mean “we” at Boobietrap. We can do better by putting aside our need for validation and perfection. We can step up and be heard by people who might not like us. I’m not saying advertise to everyone, but if there’s no fallout, there’s not enough of you out there. I’ll work on it.
Please don’t give us a bad review to appease me. That won’t work.
The edge is where important lives
Just to clarify, this is not about seeking the bad, this is about finding the edge. Finding the edge in marketing, advertising, and sales is where all innovation and value lies — just like in entertainment creation. We figure out how far can we really go, then we go there! That’s a gift to the world and ourselves.