Effort / Cost / Jellybeans

Ah! It’s scary to say the price of something to a customer. It’s tough to confront the hidden costs and face the fact that we gotta give up jellybeans (time, energy, money, reputation, etc.) to get what we want. In the effort part of the LOOTERS proposal, we are facing it all and laying it Effort / Cost / Jellybeans

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Trust

Many creatives are super concerned with trust. This can work against us. Being confident and answering questions directly and honestly builds trust. Using “salesy” and subjective language doesn’t build trust. To keep it simple, we make it simple. Making it simple for a customer is the complicated work that we do. Instead of me saying Trust

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Wolves at the door

A friend told me that his MO is dealing with the wolves at the door and he wanted to be motivated instead by cheering fans. I think it’s admirable to work for positivity. Part of that positivity is accepting the wolves. The wolves are there to help. With fear of risk, imposter syndrome, sunk-cost fallacy, Wolves at the door

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Let them find the exit

You walk in to a pizza place. The girl behind the counter says… “before we get started, there’s the exit. Feel free to leave at any time if you don’t want pizza from here. Do you want to leave? You decided to have pizza a little while ago. if it’s not still the best choice Let them find the exit

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Opportunity : Hope is power

I have a certain body shape that I’d like to attain by Sept 1. I don’t think it will happen at this point, yet I’m still trying… a little bit. I think with dedication to it this month, I could have gotten much closer by now. My main things are that I wanted to lose Opportunity : Hope is power

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Value Piles

We want ourselves and our people to be motivated to do big stuff. We want it to be a sustainable thing that everyone can commit to up front, so that we dive in with full gusto and potential. When we set objectives for a project, we want to make them as valuable as possible. When Value Piles

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That guy is getting screwed. 

I’ve had people call me, consider booking me, I was the right one for the job. then instead hire someone based on one factor like price or costume or something else. Even if they got a lower price than I was charging, I knew they were getting ripped off. They weren’t getting the actual value That guy is getting screwed. 

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Serving VS Offering to Serve

we can fail. we can get rejected. My ferret dies. One friend says “Let me know if there’s anything I can do.” What an offer! anything! Another friend shows up at my door with some mediocre home made mac and cheese – a few meals worth because he knows i won’t feel like dealing with Serving VS Offering to Serve

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The blue-collar creative

Someone said they were a meat and potatoes vegan and that really worked for me. I got it. I like FOOD that’s vegan. Simple. Real. Delicious. It takes the magic and the whimsy out of vegan food. Instead of recreating nachos using jicama paste as cheese and reconstituted petroleum as sour cream, just gimme chips The blue-collar creative

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