THIS IS A MINI HORSE

& MY SON WITH A POLICE BADGE

Arlo’s taught me to like small things, but it’s not my normal. I like working with people who are thinking BIG and doing BIG things. Boobietrap was not a place to play around. It was a place to be a full-on badass with other killer acts. The people that hire me now are mostly my buddies. They’re experienced, powerful, and generative. Other people are glad to support beginners. I like to collaborate with people who have been in business for years and think they know what they’re not doing.

THE GOLDMINE IS PERFECTIONISM

here’s an example. I just worked with this guy, KS. In less than 15hrs, we got his album released, a new brand, a new aesthetic, network connections with five powerful peers, and two bookings. We built him a website, he did some cold outreach, created an idea for him to become a community hub, and some other things I’m forgetting. He got to take care of all of this because of his perfectionism. He had been wanting to do this shit for 6 years. 

That’s why it worked. He had built up the capital. To him it looked like dragging his feet. To me it looked like 6 years of investment. 

• 6 years of nagging anticipation
• 6 years of recording imperfectly
• 6 years of fretting in the shower
• 6 years of dreaming
• 6 years of contingency planning
• 6 years of talking himself out of truly bad ideas
• 6 years of tip-toeing around relationships that were waiting to blossom

KS hit a point where he just was done waiting and he took charge. He pulled the trigger and gave oxygen to his capital. He mobilized it. 

MY POINT IS… HAVE HOPE

It was instant to convert KS’ capital into useful value. It was sitting there eagerly waiting. Maybe you’re doing good work that you don’t know about right now. Maybe that thing you’ve wanted to do for a decade (redoing your website, raising your rates, redoing your brand, figuring out your finances, making a real business, publishing a book, etc. ) is already mostly done. 

I went to standup shows for weeks before getting on stage. When I got on stage at a mic, i knew exactly what to do.

I went to therapy and meditated and journaled and went on bad dates for years. When I met my wife, i was ready. 

🎠🎠🎠🎠

Mini horses are great for plowing under tables and in hard to reach spots. Other than that, they’re cute and useless. I’m writing to you because you’re not a mini horse, even if you’re cute. 

I love perfectionists. They’re the most fun.

when you’re ready to pull the trigger on something, I’m here to work it out immediately!