I did a big corporate show 1500 people in Vegas. They were there in this casino all week. The planner was hanging out with me beforehand casually. He said the casino wanted to charge $8 per can of soda they served.
He decided to innovate.
He said “We’re partners with Coke, so we’ll get them to sponsor our event and give us free soda.” The casino charged a corkage fee on every can of $3. He was not excited about it, but he saved the company over 60% in beverages.
How many cans of soda do you think they served to 1500 guzzling attendees in a week? That many cans times $3 is what they spent just for people to open cans of drink. It’s a shit-ton.
When you feel like companies or people don’t have money to spend on entertainment, just remember that they might be spending more on pkshhhhhh than on you.