In the LOOTERS format, we have already talked about the objectives and how we’re going to make it happen. The idea of getting back to the results is that the cost has been stated. We want everyone involved to focus on the results and not on the math. The math is not the important thing. Math is based on a highly distorted, cognitive view of our reality. Math carries the deception that it’s concrete and safe. If we put cost before desire, we’d get nothing and achieve nothing big.
So, the order of the way we think best is…
- do i want a rad hat that makes me look cool, protects me from the sun, will make me look like i belong at Coachella, is easy to clean and pack?
- it’s $76
- I’ll be able to have a great time with my friends and have confidence to meet new people and dance
The results part of the proposal is a quick description of what happens at the end. It summarizes the objectives and reflects confident success. It’s a promise.
The scope of work / effort shows how it’s done. The results are what the customer gets.
Take action : think about a way you were misunderstood in the past month.
What was a promise you could have made that would have been exciting to everyone and fulfillable?
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