I’ve had people call me, consider booking me, I was the right one for the job. then instead hire someone based on one factor like price or costume or something else. Even if they got a lower price than I was charging, I knew they were getting ripped off. They weren’t getting the actual value they hoped for (eg. Their audience wouldn’t be engaged, their boys wouldn’t be pumped, they wouldn’t get the status boost)
I was like “pal, you missed the boat.” Since the only way to improve is to take responsibility, I blame me. If I’m the boat, I need a bigger horn and a clearer schedule.
We know why we’re good comparatively
We care about certain things. If we see another creator in our realm, we know how we stack up. It can be annoying or confusing when we see the wrong person doing the job because, to us, it’s so obvious. We might have trouble understanding our value based on the world, but based on our peers / competition, it’s very clear to us.
Horn
We want to be talking to the right people. Some of us try to be heard by all. Really we want to be heard by the people that have a ticket to our boat and want to get on. Our marketing is that horn that announces us to OUR people.
Sailing Schedule
We want to clearly educate prospective customers about what we’re doing. That way, they’ll know what we know. Obvious choices to us will be obvious to them. They’re already comparing us to other options. We can help them know what to look for and help them understand what we have to offer.