Audiences want themselves. Audiences want a story for themselves. They don’t care about the thing we care about until we bridge that gap and somehow communicate that “This is yours”
We, as audience members, are grateful when we know just how to react. Give us a reaction shot.
Movies and TV show the person listening more than the person talking. That’s how we make sense of the meaning of the interaction.
When we make online content, it can fall flat because we’re not including emotion, not making it clear what reaction we expect, and not bridging that gap.
This is the power behind David Blaine and Billy on the Street and Candid Camera.
Here are three examples of using audience reaction in live online stuff. Hopefully it will be inspiring.