Usually I’m an advocate for high value services. We find out true solutions that the client / customer needs and we create a package of services with extreme value. Then, we give them a price that’s below the value of the thing. These prices can fluctuate a lot and they’re based on us listening, planning, doing the math, and responding (LPDR).
I don’t do this for everything. Tickets for my shows eg are not sold based on how much someone needs the show and how perfect their exact seat is. They are sold usually for a general admission price. That’s because low value items like a ticket are not worth the LPDR. There are other things that are pretty much the same every time. They’re going to take me the same amount of hours, the same resources, and I know that scope of the all the work will be pretty much the same. In these cases to, reinventing the wheel to come up with a new price isn’t worth it.
We can set the Single fee with grudges
Immediately after we provide the service can be a great time to set our rate for the next one. The goal is to walk away from gigs giggling – not giggling because we ripped someone off, but giggling because we did what we do, we did it well, and everything was taken care of financially to make that happen. That’s a good feeling. If we’re not giggling, we can question why.
- Were we met with too many expenses?
- Was there more work than expected?
- Was it not fun?
- Were there a lot of headaches?
- Did we provide more value than expected?
Then, figure out if charging more is the answer.