If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones.
Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer’” is objective.
Kudos from experts are best, kudos from clones of our prospective buyers are second best, kudos from strangers on the internet is third best.
Experts include…
- People with a good credit in the wheelhouse of the comment eg “Nearly impossible” Jeff Tuck – Harvard Astrophysicist
- Famous people usually
- Press
The purpose of kudos is to prove value. So, if my value is that I provide the ultimate cocktail experience with friends… a better quote
“My gimlet shot out my nose” – Jane Doe
…is better than…
“The kids loved it!” – Tom Cruise
We only need kudos when we need them to fill a gap. It saves a lot of energy if we’re not chasing down every testimonial from every client. If i have 10 perfect kudos, I definitely don’t need one more.
☝️ we had four points we wanted to make. He had two of these quotes. He requested the two others.
☝️ he had worked on a project with David Copperfield
Getting Kudos – how to ask a person 😀