When the pandemic hit, some entertainers and artists thought their value was gone because the primary service they’ve been offering wasn’t needed anymore. Many of them took a live show and put it on camera as a Zoom show.
The problem with this is all the spare parts.
Take a genius magician who knows how to work a crowd, understands stage presence, knows how to work well with clients in a venue, knows exactly what to do with a stage, is an expert traveler, etc. She then starts doing tricks on a video chat. Her value wasn’t just that she knew some secrets. Her value was all of the stuff put together.
As we look at offering new services for maximum pay, it’s important to look at all the pieces of value that we bring and put as many of them together all in one package. That might mean looking at the things that weren’t part of our pre-pandemic offering and seeing how they can fit in to something new.
Give what we’ve never given before!
Here are some quick ideas of other resources that might pay off in weird ways for our clients / customers…
- Skills in home decor
- Ability to produce video
- Years of therapy
- Insane costume collections
- A network of people around the world
- A swimming pool
The game is not to pick one aspect of who we are to serve people, but to use as many parts of us as possible so they get real value and we get real fulfillment.